Marketingis a very important aspect of
the website design process because your website will only be successful if it attracts
visitors. Define your target audience and we will design your pages accordingly. (Who are
you trying to attract to your site?) The focus and direction will be different if you are
creating a personal homepage or a business homepage.
For business web sites, we rely on the expertise of
the business contact (owner, proprietor or
marketing director) for assistance in developing business web sites. We will
take that information and design a web site so your business is presented in an accurate,
informative way. Some of our clients are very clear about what they want regarding web
design and layout. Other clients look to the internet for inspiration and find related websites that
have features that appeal to them. We collaborate with our clients to reach
the final web design for their web site. We will incorporate as many formats
and features to the web site design given our range of experience and expertise. Here are some additional tips to help round out your site:
Appropriate domain name
selection
Plan to register your
website with major search engines and free registration services.
Consider the content of
your current marketing material and keep the web site consistent with this theme so your
business conveys unified marketing message
Consistemtly
display your brand/logo on all marketing
material (website, letterhead, written and
electronic communications)
Prominently display your
website address on all printed correspondence and mailing material
Web
Page Content Web Contentis a very important component to a well designed web site. The presentation of
your web pages will determine how successful your web site will be. Keep it simple and
straight forward.
Nothing tells a visitor that you don’t care for your site more than
displaying old information. News items dated several months ago, or
worse, over a year ago, scream amateur. Search engines learn how often
you update your site, and if you only update once per year, they won’t
send spiders to index your site. That, and your customers won’t return
either.
Web
Services 